Research

Image of the Vocational Training -research

The attitudes of the youth and the labor market toward the vocational training and know-how were measured in the study by the Ministry of Education. A qualitative in-depth interview of 52 respondents in the capital region, Savonlinna, and Rauma was conducted during the study in the spring of 2007. Additionally, a computer-assisted phone interview was conducted with 900 youth and 100 corporate decision-makers around the country. A broad report, articles were written as well as other communication implemented, based on the study. The material is being used as a foundation for the marketing of the vocational education.

Other comparable projects:

• Interest group analysis for the Finland Immigrant Service
• A clarification in the supervisory training program for the construction field based on the profile of the students who started in 2007
• Marketing communication need analysis and target audience analysis for KEUDA
• Ministry of Labor, Better Finland/small and medium-sized company research and follow-up research
• Ministry of Labor, the preliminary research on the wrap-up seminar for the employment program
• KPMG View –interest group magazine’s reader study