News
VCA is the new producer of Lämmöllä magazine (23.04.2010)
The service magazine for users of oil heaters is undergoing a facelift. The magazine’s publisher Oil Industry Service Centre Ltd and the marketing communications agency Viisikko-Communica Communications VCA Ltd have made an agreement concerning the magazine’s production. The agreement also includes reforming the look of the magazine. Lämmöllä’s readership is made up of approximately 200,000 households living in single-family houses that are heated with oil. Regarding the number of readers, Lämmöllä is the most significant client and stakeholder magazine focused on heating and energy issues in Finland.
Norwegian flew to Finland with VCA (09.04.2010)
The airline Norwegian chose VCA as its cooperative partner to launch its entrance into Finland and to strengthen its hold on the Nordic air service markets. The airline’s flight to Finland was accompanied by a flurry of media attention.
Maija Kajanto has been nominated as communication consultant in VCA (18.01.2010)
Maija Kajanto has been nominated as communication consultant. Previously Ms. Kajanto has worked as journalist at Suomen Rakennuslehti and Communication agency Sanakunta.
Yrityssalo’s internationalization seminar: In international communications, technology changes faster than culture (30.11.2009)
A company who is internationalizing should remember that despite the new possibilities in communication, public relations within different markets still remain relatively local. European PR professionals currently believe in the increase of both personal impact and online communications, said Managing Director Jukka Aarnio from Viisikko-Communica VCA Oy on Thursday 26.11.09 at the Yrityssalo's seminar held for companies who are at the beginning of their internationalization.
Gallup: Marketing decision-maker will invest most in digital and community media in 2010 (24.11.2009)
Consumers ever-increasing use of the internet will raise the digital and communal marketing communication investments even further in the next year. Based on the gallup carried out at the ’Markkinointiviestinnän Viikko’ event, 8 out of 10 Finnish decision-makers plan to increase the marketing of their digital (78%) and community (75%) medias during 2010. Web video productions are fast becoming the most popular communication channel. Decision-makers see strong investment plans also within external (56%) and internal (55%) communications.
A uniform look for the national parks’ information boards (22.05.2009)
Nature itself has been the master in creating the look of Finland’s national parks. As for their part in the look, the Natural Heritage Services (NHS) of Metsähallitus (Finland’s state enterprise administrating state-owned land and water areas) together with VCA have agreed that VCA will design the visual look of the parks’ information boards that help people get most out of the unique characters of the destinations.
A partner for VCA in Russia (25.03.2009)
Marketing communications bureau, Viisikko-Communica VCA, has expanded their services to Russia and a number of other former CIS-countries by starting cooperation with 3.14R communications bureau from Moscow.
The international network of marketing communications expanding to Middle East (04.11.2008)
Finnish Communications bureau Viisikko-Communica VCA has a new partner in the Middle East when the international marketing communication consortium Public Relations Network (PRN) approved an Israeli Allmedia Marketing & Communications bureau.
VCA drew the attention during the Marketing Communications Week (31.10.2008)
Viisikko-Communica VCA participated in the Marketing Communications Week, a hugely popular event at the Old Harbor of Helsinki during 28-29.10. There was a record of 3000 visitors, which is nearly a third more than last year.
Finnish Real Estate Management Federation, leading companies in the field, and VCA clarify the picture: Real Estate management to hire 400 new professionals (30.10.2008)
The increasing of the knowledge and the large groups of retiring professionals is steeply increasing the hiring of new real estate managers and is encouraging the Finnish Real Estate Management Federation (FREMF) with its cooperative partners to start an unprecedented recruiting campaign. The goal of the Become a Real Estate Manager! –Campaign starting in October 2008 is to ease the shortage that is hampering the growth of the field.
VCA brightening the corporate image of surface treatment corporation FSP (27.10.2008)
FSP Finnish Steel Painting Ltd, one of the northern Europe’s largest corporations specialized in the surface treatment, wants to stand out more, become better known and have new angles in its marketing communications. FSP, founded in 1964 and situated in Söderkulla, Sipoo, sells surface treatment services in the metal and shipyard fields in over 30 locations around Finland. Additionally, there are subsidiaries in Russia and Estonia. According to the research, the understanding of the basic messages of FSP has been lacking. This offers FSP opportunities in both communications and operations. The emphasis of the environmental responsibilities in the purchase decisions has brought with it the challenge to renew the corporate image through both communications and marketing. To implement the changes, Viisikko-Communica Communications VCA Ltd, a growing corporation from Helsinki specializing in the marketing communications, was selected.
The survey among the political reporters projects the True Finns Party as the biggest winner in the elections, the National Coalition Party second (24.10.2008)
True Finns Party is projected to be likely the biggest winner in the municipal elections over the weekend. Two out of three (66%) reporters believe that the True Finns Party will be the overwhelming winner as compared to the previous elections. The survey also predicts election success to the National Coalition party. One in five (22%) reporters predicted that the Coalition party would be increasing. One in ten believed that the other two main political parties, the Social Democrats and the Centre parties would rise to the pole position. The opinions of the reporters for the domestic politics about the municipal elections and the reputation factors of the party leaders were studied last week in the national survey by Viisikko-Communica VCA Ltd communications bureau. A total of 32 full-time political reporters from the press, TV and radio responded.
Four New Partners for Viisikko-Communica VCA (02.06.2008)
Viisikko-Communica VCA has four new international cooperative partners. Dennis Rutzou Public Relations from Sydney, Australia, RADIX pu.re from Vienna, Austria, Aleph Comunicación from Madrid, Spain, and Alterpraxis Mexico City have joined the Public Relations Network (PRN), which VCA has been a member of since 2007. All four agencies are owner-operated full-service public relations bureaus like the VCA.
May Project Reminds Again about the Residential Maintenance Duties (02.06.2008)
VCA is responsible for the communications for the May Project for the Housing Technology campaign for the second time in a row. (Housing technology is a collective term for HVAC, plumbing, electrical, security, access, telecommunications, data, automation, sprinkler and other fire prevention systems.) The goal of the May Project for the Housing Technology is to focus the attention of the residents to the housing technology regardless of what type of residence they may live in. The May Project also reminds of the inspection and maintenance duties that the residents are responsible for.
Hanna Walldén nominated as PR Assistant (22.04.2008)
Essi Routasuo nominated as Communications Consultant at VCA (02.04.2008)
Communica and Viisikko to merge (01.01.2008)
Viestintä Oy Viisikko and Communica Oy will merge on January 1, 2008. The new marketing communication company will go under the name VCA (Viisikko-Communica Communications VCA Oy). The merger will add to resources in service and expand the knowhow of the company to new areas
Viisikko-Communica Communications VCA Oy • tel. +358 9 680 3030 • fax +358 9 6803 0315
